White House: #LoveWins

Ashleigh created the rainbow White House iconography and visual system, celebrating the historic Supreme Court ruling that legalized same-sex marriage across the U.S. in a way that allowed for mass public participation in Washington, DC and across the globe. Much of the content went viral, receiving millions of views each within the first twenty four hours, resulting in the most-retweeted White House animated GIF, most shared White House Facebook avatar, and most shared White House video until that point in time.

The White House was lit to demonstrate our unwavering commitment to progress and equality, here in America and around the world. The pride colors reflect the diversity of the LGBT community, and tonight, these colors celebrate a new chapter in the history of American civil rights.
The White House

We amplified the lighting of the White House across White House social channels through photos, a live stream of the sun going down (allowing the lights to shine brighter), and in a time-lapse video.

Social Feedback Highlights

Press Highlights

• Business Insider: Here’s how the White House responded to the gay marriage ruling on Facebook
• Mashable: White House updates official Facebook photo to celebrate gay marriage ruling
• CNN: White House shines rainbow colors to hail same-sex marriage ruling