Ashleigh created the rainbow White House iconography and visual system, celebrating the historic Supreme Court ruling that legalized same-sex marriage across the U.S. in a way that allowed for mass public participation in Washington, DC and across the globe. Much of the content went viral, receiving millions of views each within the first twenty four hours, resulting in the most-retweeted White House animated GIF, most shared White House Facebook avatar, and most shared White House video until that point in time.


Today is a big step in our march toward equality. Gay and lesbian couples now have the right to marry, just like anyone else. #LoveWins
— President Obama (@POTUS44) June 26, 2015
The White House was lit to demonstrate our unwavering commitment to progress and equality, here in America and around the world. The pride colors reflect the diversity of the LGBT community, and tonight, these colors celebrate a new chapter in the history of American civil rights.
The White House


We amplified the lighting of the White House across White House social channels through photos, a live stream of the sun going down (allowing the lights to shine brighter), and in a time-lapse video.
Social Feedback Highlights
.@WhiteHouse Love your new profile pic. #equality pic.twitter.com/FIurTFEc7e
— HuffPost Live (@HuffPostVideo) June 26, 2015
Big fan of the @whitehouse’s new avi pic.twitter.com/M1Z1gSN38w
— Mic (@mic) June 26, 2015
The White House Facebook page. Evolving really matters. It really, really matters. Thanks @POTUS pic.twitter.com/1xdszhAiM1
— Joe Sudbay (@JoeSudbay) June 26, 2015
The White House Facebook profile pic in honor of legalizing gay marriage http://t.co/5SZpfaV3Jy pic.twitter.com/XO5DYCYhs1
— HuffPost (@HuffPost) June 26, 2015
love the new avatar @WhiteHouse pic.twitter.com/Au4Ad80SQz
— BuzzFeed (@BuzzFeed) June 26, 2015
The @whitehouse has the best Twitter profile pic ever. #lovewins pic.twitter.com/QuCID4vN7H
— rik panganiban (@rikomatic) June 26, 2015
Love, love, love this GIF, and the new @WhiteHouse profile picture. #LoveWins https://t.co/pp2Ds5S97y
— H. P. Read (@ReadHPR) June 26, 2015
This is very moving – gave me chills. #scotus #marriage “My Husband:” by @WhiteHouse https://t.co/3hYtXzfOkB
— Amy Dolzine (@amydolz) June 26, 2015
GRAPHIC DESIGNERS, TAKE NOTE: @WhiteHouse rainbowed, oh so lightly, the people in the background #SCOTUS pic.twitter.com/0gO9gIsyHT
— Liza Sabater 🇵🇷👸🏾 (@blogdiva) June 26, 2015
Press Highlights
- Business Insider: Here’s how the White House responded to the gay marriage ruling on Facebook
- Mashable: White House updates official Facebook photo to celebrate gay marriage ruling
- CNN: White House shines rainbow colors to hail same-sex marriage ruling
CLIENT/EMPLOYER
The White House
DESIGN TIME
June 17-25, 2015
LAUNCHED
June 26, 2015
WHITE HOUSE
- Jeff Tiller
- Valerie Jarrett
- Ashleigh Axios: creative direction, design
- Alex Wall: social strategy, social media language
- Adam Garber: livestream and video
- James Hobbs: social design support
- Jillian Maryonovich: social design support & homepage hero design
- Pete Souza: photography
- Chuck Kennedy: photography
- Lindsay Holst: copywriting, web form
- Tanya Somanader: copywriting, blog
- David Hudson: copywriting, email
- Kori Shulman
- Jason Goldman